Innov8- The Motivation Company  
Power Quotes

“You, too, can determine what you want. You can decide on your major objectives, targets, aims, and destination.” - W. Clement Stone
Inspirational Person
Alexander the Great

Alexander the Great Alexander the Great ( July 20, 356 BC – June 10, 323 BC), also known as Alexander III, was an Ancient Greek king of Macedon (336–323 BC). He was one of the most successful military commanders in history, and was undefeated in battle. By his death, he conquered most of the world known to the ancient Greeks.
 
Inspirational People
Site Tools
Site Map
Search Site
PDF
Business & Motivational arrow Management arrow Blue Ocean Strategy



Blue Ocean Strategy


Price per Unit (piece): Call for Pricing

Blue Ocean Strategy
by W. Chan Kim (Author) and Renée Mauborgne
The blue ocean strategy is about expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." With this groundbreaking book, Kim and Mauborgne-both professors at France's INSEAD, the second largest business school in the world- urge companies to "value innovation" that focuses on "utility, price, and cost positions," to "create and capture new demand" and to "focus on the big picture, not the numbers." This Book will inspire entrepreneurs of all stripes, and most of the ideas are presented in a direct, jargon-free manner. 


Customer Reviews:

There are yet no reviews for this product.
Please log in to write a review.





© 2010 Innov8 - The Motivation Company & Bookshop
CMS Implementation by Venekera Works, Site theme by a Zimbo Doing His Thing